About Us


Leadership Team

Dugan Aylen

Co-Founder, Chief Operating Officer

Dug has specialized in everything to do with franchisee recruitment for the last 20 years and has a passion for helping franchise companies find the right profile of franchise owner, as well as ensuring that potential franchisees go through the right process to ensure they also come to the right decision.

Away from franchising, Zimbabwean Dug lives with his wife and two children, Pippin and Quinn, in North Norfolk, England and loves triathlon, sailing, barefoot trail running, mountain biking and road cycling.

Paul Keiser

Co-Founder, Chief Executive Officer

Paul’s entrepreneurial approach and experience blends management skills with practical, feet-on-the-street consultative marketing and sales experience. Comfortable in the field and in the boardroom, his background has created a documented track record of innovative sales processes and online and offline marketing programs. Paul is known for his ability to assess opportunity quickly, size up complex situations and move clients to act on opportunities.

Paul has been associated with numerous startups, intrapreneurial divisions as both an owner and key man. He excels in bringing new concepts to market and is a seasoned CRM, marketing automation and marketing infrastructure professional. His 35 years of business experience encompasses operations, client service, product development and marketing and sales strategy.

Prior to founding Franchise Pipeline Solutions, he served 13 years as the managing partner of Sales Conversion Group, primarily focused on helping clients use data for strategic competitive advantage.

During his career, he has worked with numerous midsize and Fortune 1000 clients, including Spring-Green Lawn Care, Purolator, National Louis University, Sears, Webprez, BellSouth, Ameritech, SBC, Lucent Technologies and Verizon. Paul holds Bachelor of Arts degrees from Indiana University of Pennsylvania with majors in journalism and political science.

Katie Snelling

Chief Marketing Officer

Katie is the creative one! – a graphic and web designer who lives with her husband and two young children by the sea in North Norfolk, UK. Anything we get involved in that requires something looking nice, Katie will put it together…from websites and email design to social media portfolios, she does it all and more!

Katie brings a creative perspective to the business that is absolutely essential.

Derek Knaggs

Chief Technical Officer

Derek is the main IT and systems guy, but he does not fit the typical stereotype…He is extremely client-friendly, an excellent problem solver and great team player!

Whether it’s finding solutions for system integrations, setting up telephone systems, playing with hardware or software, Derek is your man!

Derek is sport mad and plays Ultimate Frisbee in the summer months since he hates the cold. His passion for golf leads to many dreams about little white balls. Derek is loyal and hates letting people down, so usually doesn’t, unless of course there is live sport on TV.

5 Franchisee Recruitment Traps to Sidestep for Faster Growth

Fast-growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth.

Avoid them or risk hitting speed bumps along the journey.

Accelerate Franchise Growth... Expand Faster

How many more new franchisees would you like?

Discover the impact faster growth can have on your franchise brand in a few simple steps...

Recruitment reports no franchisor Should Live Without

These reports showcase important aspects of recruitment pipeline activity.

These critical performance metrics are often scattered, if available at all.

FPS Services Summary

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Integrated CRM and marketing automation solutions for startups, young and emerging franchise brands and franchise brokers with an emphasis on 'personal branding'.

How Should a Franchisee Recruitment Solution Help You Find Qualified Prospects?

Allow your recruiters to spend virtually no time weeding out unqualified leadsA great recruitment solution allows your recruiters to spend virtually no time weeding out unqualified leads and focuses precious recruiter time on your most Qualified Prospects. Where do...

5 Common Franchisee Recruitment Traps that Stall Unit Growth for New, Growing or Emerging Brands

Own, run or finance a franchise?Avoid these 5 common traps that stall or kill unit growth1. Firing Your Recruiter The #1 trap is often the least true. But it’s the easiest for a brand to feel good about; it’s quick, decisive but often the wrong choice. Can there be...

My 20-Year Journey to Great Recruitment Pipeline Management

Subheading hereIt takes a recruiter up to 30 minutes to ‘speak with’ one new lead! Think about it. It starts with manual or auto entry in a CRM, error checks, research, territory lookup, 1st call + voicemail + email; 2nd call + voicemail + email and finally 3rd call +...

The Science & Art of Franchisee Recruitment

Signing new franchisees is very much a numbers game…...However, without consistent, replicable processes and methods the numbers to hit growth goals will simply not stack up… When a successful company sets up as a franchise, they usually want to become a nationally...