Is All the Info Here?
Tell A Story That Encourages Contact
Serious leads won’t work hard to understand your story… Make it easy
A franchise brand story, if not carefully organized and mapped out, can be confusing. And confusion encourages a serious lead to move on. So fashion an invisible “guiding hand” for a serious lead. You outline the picture, but they color wherever they want first.
Make sure the story categories you select are easy to understand. Guessing slows down a serious lead’s research and education process.
Adding simple “why should I care” context to your story favorably positions you against other opportunities on their radar. You’ll be inside your serious lead’s head; guiding them to conclude that making contact is in their best interest.
Make it easy for a serious lead to engage directly with you at a time of their choosing. That means resisting the urge to prematurely demand too much information or contact too soon. A serious lead knows the difference between being pushed, being sold and learning. Avoid the temptation to sell.
A well-executed, self-guided online story experience will produce more serious leads. The twist: it’s when they’re ready; not you. Your job is to prepare them to be ready. In fact, a great online experience often pre-sells over 50% of your entire brand concept before they contact you.
View our Great Storytelling Checklist and see how you stack up. If we can help, let us know.
Fast-growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth.
Avoid them or risk hitting speed bumps along the journey.
These reports showcase important aspects of recruitment pipeline activity.
These critical performance metrics are often scattered, if available at all.
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Integrated CRM and marketing automation solutions for startups, young and emerging franchise brands and franchise brokers with an emphasis on 'personal branding'.