What We Do
Imagine If Only Serious Leads; Automatically Hit Your Recruiter’s Desk
Automatically find serious franchisee leads and get back hours of wasted time working bad leads
What do we do?
Franchise Pipeline Solutions (FPS) improves franchisee recruitment ROI. We show franchise brands how to find serious franchisee leads. We’ll show you how to keep bad franchisee leads away from your recruiters using a proven set of methodologies, a decade in the making.
Developed by recruiting pros for recruiting pros
Like many innovations, FPS started with a problem. A problem facing many franchise brands…find, persuade and recruit qualified prospects. We discovered and documented just how inefficient, time consuming and expensive it’s become to work 100s of incoming leads only to find a very few serious leads.
Indeed, we’re confident we can give your recruiter back at least 50 hours a month spent chasing bad leads. Why? Well, we’ve done it for ourselves month after month for years now.
How did we tackle these challenges?
We began at the beginning, examining franchisee recruitment pipeline management practices.
Three insights emerged.
- First, too many franchisors still try and jump immediately to active franchisee recruitment with no filter in between; reducing overall recruitment productivity. It’s classic “dialing for dollars” methods.
- Second, other industries had evolved their sales pipeline management processes faster than franchisors. They’d more quickly adapted as buyer behavior dramatically shifted from the phone to online channels. Fact: Over 70% of business research today is done online before a live conversation or visit occurs.*
- Third, business shopper online expectations changed. Today’s serious buyer is impatient and wants complete and transparent information access before engaging. Even with franchisors. If people don’t get what they expect, they tend to move on.
Yet many franchisors still rely on phone-based recruiting methods that require live conversations, pioneered over 25 years ago, missing opportunities from this growing breed of new business buyer.
Our proven methodologies affordably overcome all the 21st Century obstacles described above. They were all created by recruiting pros; for recruiting pros to make us better at what we do.
Don’t be fooled by software or single quick fix answers
Until now no one has introduced a complete solution that can dramatically improve franchisee recruiter effectiveness. We get it. We do what you do. The answers are there. So, if you’re frustrated don’t give in to software pitches or quick fix temptations. This is hard work. Let us show you how we can help you tackle these challenges. Then decide if you want to go on the journey with us.
Fast-growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth.
Avoid them or risk hitting speed bumps along the journey.
These reports showcase important aspects of recruitment pipeline activity.
These critical performance metrics are often scattered, if available at all.
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Integrated CRM and marketing automation solutions for startups, young and emerging franchise brands and franchise brokers with an emphasis on 'personal branding'.