Stop Chasing Bad Leads

Pro Prospector transitions the need for your franchisee recruiting staff to chase every incoming lead to working almost exclusively with serious leads.

Pro Prospector ensures that over time all leads receive information about your franchise opportunity. The serious ones rise like cream to the top. We’ve got this.

All behavior is tracked for each lead. The more a lead engages, the higher their score and rank. As a lead shows serious interest, we see it, track it and help you act on it. And guess what! A lead can automatically schedule a call with a recruiter any time.

Pro Prospector frees up around 43% of in-house recruiter time now spent chasing “all leads”.

So imagine 150 new leads come in. Your recruiter burns through time trying to find good leads. Pro Prospector automatically finds the 8-10% of leads showing serious interest. Now wouldn’t you rather have your talented recruiter working those serious leads instead of simply trying to find them?

FPS research has shown that franchisors are, on average, only able to make direct contact with about 20%-30% of new leads. Most leads are abandoned within 30-45 days of initial contact. Why? Because the next batch of leads just showed up.

A traditional lead qualification process isn’t producing the results it used to and it’s increasingly expensive to maintain. This emerging generation of franchise investors typically shows little to no desire to engage with a ‘recruiter’ until they’ve had an opportunity to thoroughly research a franchise offer on their own. Blame the internet, but this new buyer is here to stay.

Pro Prospector includes:

Readiness Roadmap

• Criteria for a serious lead
• Requirements (list) to gather existing story-telling assets including website, brochures, email and other content for use within Pro Prospector for email storytelling
• Pro Prospector high-level lead engagement map

FPS Account Director

• An experienced franchisee recruitment consultant serving as a subject matter expert and a single point of contact.

Pipeline Management Setup

All CRM, marketing automation, email and text marketing and website tracking.

• Individual lead tracking and scoring based on the lead’s online activity (i.e. email clicks, pages visited, time on page, etc.)
• Individual lead scoring that assigns a value to what a lead does

Reporting

• Full reporting package
• Regular progress calls with FPS

Pro Prospector Management/Optimization

• Ongoing activity monitoring, analysis and reporting
• Ongoing optimization to achieve greater lead engagement
• Strategy reviews