When we engage with a franchisor it’s usually because they’re frustrated with the results they get for the money and effort they put into finding new franchisees. However, while their frustrations are real, the source of them can be a bit more complex.

Over a decade of franchisee recruitment we’ve learned that managing an effective pipeline requires several related activities to harmonize together. They include:

• Franchise opportunity story-telling that excites and persuades people to give you a serious look
• Investing lead generation budgets in the right places to create enough new leads to meet your goals
• Recruitment methodologies that can identify serious leads
• Technology that only presents serious leads to your recruiters

Lead Generation Management

Ideal for franchisors with limited to no marketing support

Includes evaluation, placement and management of top of the pipeline lead generation concepts, messaging, channels and budget

Dedicated Franchise Recruitment Website

Ideal for franchisors who want to improve their online presence

Includes strategy, wireframe, copy, design of a dedicated recruitment website

Storytelling Edits and/or Development

Ideal for franchisors who want to augment their storytelling content using our strategic content template

Includes filling in story gaps to deliver the information most desired by people exploring online.